Stealth Objections
August 31, 2022 • #You might think you're good to go, with a happy customer or investor. But beware of objections masquerading as acceptance.
Topic / marketing
11 posts✦
Enterprises Don't Self Serve
December 11, 2020 • #On product-led growth, its benefits, its limitations, and when to transition to sales-led tactics.
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SEO for Startups
August 20, 2020 • #Patrick McKenzie's primer on how to think about SEO for your work.
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Weekend Reading: Timeful Texts, Sumo Startups, and Canva Backlinks
August 1, 2020 • #Matuschak and Nielsen on spaced repetition, Byrne Hobart's 'sumo startups', and Canva's backlink empire.
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A Blog that Changes Your Life
July 21, 2020 • #Interesting and transparent post from Nat Eliason on how he built his web presence.
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Multilayered Content
July 13, 2020 • #On publishing content across media: from podcasts, to blogs, to newsletters, and how to maximize content reach.
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Weekend Reading: Tradeoffs, the Margins, and PR FAQs
December 21, 2019 • #Ubiquity of tradeoffs, outsiders vs. insiders, and FAQs as a tool for goal setting.
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On Atlassian's Unique Sales Model
December 15, 2019 • #A unique bottom-up business model from a company now worth billions.
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Growth, Sales, and a New Era of B2B
August 12, 2019 • #Martin Casado on growth B2B go-to-market strategy.
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Reaching the Early Majority
June 18, 2019 • #An overview of Geoffrey Moore's tech industry standard, Crossing the Chasm.
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Pre-Announcing as a Strategy
April 3, 2019 • #Steven Sinofsky on the various merits and downsides of pre-announcing products and features.
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