Topic
product-led growth
- When to Design for Emergence
Building products that address long-tail user needs (i.e. the wide variety of infrequent-but-sometimes-painful needs of specific users) requires somehow providing users an open-ended landscape to create a solution. Itā€¦
- TAM for Seed Stage is Overrated
One of my favorite ideas from my friend Sandy Kory is that "great product-led companies create their own TAM". His latest post is on this topic, that worrying about deep TAM analysis is a distraction for early companiā€¦
- Product-led Growth Isn't Incompatible with Sales
Product-led growth has been booming in the B2B software universe, becoming the fashionable way to approach go-to-market in SaaS. I'm a believer in the philosophy, as we've seen companies grow to immense scales and valā€¦
- Enterprises Don't Self Serve
In the wake of Salesforce's acquisition of Slack, there's been a flood of analysis on whether it was a sign of Slack's success or failure to grow as a company. It's funny that we live in a time when a $27bn acquisitioā€¦
- Fulcrum Field Day
A fun aspect of working on a business product with a product-led growth strategy that you get to use the your product for in your personal life. I've used Fulcrum for creating personal tracking databases, collecting vā€¦