🌏 The Commercial Satellite Imagery Business Model is Broken

My friend Joe Morrison’s latest is an extended rant on the commercial satellite imagery market, and a plea to that industry to rethink how they might improve their go-to-market approaches for selling to commercial businesses.

I can vouch for his account of what it’s like to work with a commercial provider first-hand. Their business models make it challenging to go direct-to-customer, even at fairly high price tags. Until they can lower the barrier to entry into the two-...