Genre

marketing

The Mom Test

The Mom Test

Rob Fitzpatrick

2019
Demand-Side Sales 101

Demand-Side Sales 101

Bob Moesta

2020
Competing Against Luck

Competing Against Luck

Clayton Christensen

2016
Inspired

Inspired

Marty Cagan

2008
The Lean Startup

The Lean Startup

Eric Ries

2011
Crossing the Chasm

Crossing the Chasm

Geoffrey A. Moore

2006
Intercom on Marketing

Intercom on Marketing

Des Traynor

2018
Inbound Marketing

Inbound Marketing

Brian Halligan, Dharmesh Shah

2009
Purple Cow

Purple Cow

Seth Godin

2003