Crossing the Chasm

Crossing the Chasm

Marketing and Selling Disruptive Products to Mainstream Customers

by Geoffrey A. Moore

Completed: June 2, 2019 • Published: 2006 • # ★★★
  • Nonfiction
  • Shelves: business, marketing, startups
  • 211 pages
  • ISBN: 9780060517120 (Goodreads)
  • Format: Paperback