Don't Confuse Motion With Progress
January 13, 2022 ⢠#When I read Cal Newportās Deep Work a few years ago, one of my favorite ideas in the book that I keep coming back to in conversations is the idea of ābusyness as a proxy for productivityā. Hereās how he puts it:
In the absence of clear indicators of what it means to be productive and valuable in their jobs, many knowledge workers turn back toward an industrial indicator of productivity: doing lots of stuff in a visible manner
Weāve all worked with violators of this. People that always have fully-booked calendars, can never find a time to get tasks done, and constantly talk about how busy they are. One of the reasons people do this, whether subconscious or not, is that in the world of knowledge work, itās seen as a virtue to be busy. āMan, that guy is always in high demand, itās impressive how many things heās doing every day.ā
But behind the scenes, the impact of each unit of time spent ābeing busyā is miniscule. Itās a classic mismanagement of time and attention, but one that has obvious roots given the incentives in business to be seen. And when a behavior is rewarded, in this case with attention and sometimes even respect, it perpetuates.

So letās talk about motion. Busyness is a form of motion, usually described in an individual context. Motion and progress are terms that apply more at a team or organizational level. What is progress anyway? Clearly progress isnāt just āStuff Happening.ā Thereās got to be an outcome for any of it to be worth it. There should be specific and consistent directionality to goals, and measurable steps to get there.
The motion of the team doesnāt necessarily tie back to an outcome anyone cares about, though.
One example where this happens in practice is the infamous Recurring Coordination Meeting ā the Standup, the Check-In, the Sync Meeting. Someone sets up a weekly recurring meeting, often with few specifics as to the outcomes expected from each one. In subsequent weeks, the team now pulls itself away from other duties to distract itself with Another Meeting. Now Iāve rarely met anyone who enjoys these kinds of meetings in the absolute sense. At best we tolerate them, or see them as some form of ritual necessity. But so often some initial hangup or friction point triggers someone to decide āwe need to stay in sync on this topicā, and they make the Check-In Meeting. In a snap weāve committed several people to an unknown number of future hours for an often poorly-defined expectation. Weād have been better off with one-off meetings until we feel the team going wayward again, if we need to regroup.
An aside: I remember an anecdote about Tobi Lutke, CEO of Shopify periodically deleting all recurring meetings to reset commitments. Like a brushfire routinely clearing the corporate undergrowth of recurring time-sinks that may have long since outlived their usefulness.
But letās get back to the āmotionā piece of this. Youāre now meeting once a week on a subject, and because the time since the last one is so short, you end up discussing the same topics again and again. You run through a loop with each meeting, repeatedly discussing the same things, with a tad more detail each time. Because weāre touching the topic regularly, sometimes beating the same topic to death in more than one of these meetings with different permutations of attendees, we feel like weāre ādoing a lotta stuffā. Weāre moving around, Trello cards are getting edited, Jira tickets are moved up and down the list, a few commits get made. But none of these motions are, necessarily, indicators of actual forward progress along the line we want. They might be, but they just as likely make us feel like weāre making progress when weāre really not.
I can get in the car and drive around the block over and over. Motion is happening, but am I getting anywhere?
Just measuring ticket throughput, or cycle time, or stories-per-sprint, or any other metric doesnāt mean youāre making progress in any meaningful sense. Those metrics might be directionally positive, but are they doing the thing you think theyāre doing?
Itās imperative to have good yardsticks by which to measure progress, rather than motion.