16 Mini Lessons for Startup Founders →February 15, 2019 • #
This is a good series of bite-sized videos with lessons on various components of sales strategy for startups. Peter Levine of a16z talks through things like channel definitions, marketing vs. sales spend, setting quotas, forecasting, and more.
- On Markets, TAMs, and Agency — The benefits of market sizing analysis, how they're overrated, and the remembering the power of agency.
- Stealth Objections — You might think you're good to go, with a happy customer or investor. But beware of objections masquerading as acceptance.
- Product-led Growth Isn't Incompatible with Sales — Product-led and sales-driven growth strategies form a positive-sum combo.