📦 2020 Bundles →
October 2, 2020 • #Ben Thompson follows up his 2017 piece with an update on the state of bundling strategies from some of the big tech and media companies.
I liked this description of where Disney+ fits into Disney’s overall strategy with the service:
While Disney’s hand was certainly forced by the COVID pandemic, the company’s overall goal is to maximize revenue per customer via its highly differentiated IP; to that end, just as Disney+ is a way to connect with customers and lure them to Disney World or a Disney Cruise, it is equally effective at serving as a platform for shifting the theater window to customers’ living rooms.
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