Topic
marketing
- Stealth Objections
An interesting post from Sandy on the "stealth objection": when a customer, investor, user, employee — anyone — harbors some resistance to what you're selling them, but doesn't make it explicit. My experience here is…
- Enterprises Don't Self Serve
In the wake of Salesforce's acquisition of Slack, there's been a flood of analysis on whether it was a sign of Slack's success or failure to grow as a company. It's funny that we live in a time when a $27bn acquisitio…
- SEO for Startups
I rediscovered this great piece from Patrick McKenzie, an SEO primer for startups, but actually valid for anyone trying to generate traffic, interest, and business from the internet for anything at all. The first cut…
- Weekend Reading: Timeful Texts, Sumo Startups, and Canva Backlinks
🕰 Timeful Texts A new piece from Andy Matuschak and Michael Nielsen (beautifully illustrated by Maggie Appleton). Can we make reading a more engaging and interactive learning experience? This builds on previous ideas…
- A Blog that Changes Your Life
I enjoyed this deep, transparent history from Nat Eliason on how he built up his website over the past several years. He covers basic technology, content, habits, promotion, and monetization. The precis: Tech stack do…
- Multilayered Content
I saw Patrick O'Shaughnessy share this yesterday, a cool addition to his podcast: Ok trying something new: A detailed transcript, including some images, that is also segmented by topic. Would love feedback on what you…
- Weekend Reading: Tradeoffs, the Margins, and PR FAQs
⚖️ Tradeoffs: The Currency of Decision Making Farnam Street: Time is our most fundamental constraint. If you use an hour for one thing, you can’t use it for anything else. Time passes, whatever we do with it. It seems…
- On Atlassian's Unique Sales Model
I enjoyed a couple of notes from this interview with Atlassian President Jay Simons. They've famously built a business with bottom-up adoption dynamics, allowing them to hit the $1bn revenue milestone without a tradit…
- Growth, Sales, and a New Era of B2B
This talk from a16z's Martin Casado covers how the market for B2B SaaS go-to-market is changing from sales-driven to a marketing-driven. We've been thinking a lot about this lately in the context of Fulcrum — how the…
- Reaching the Early Majority
Geoffrey Moore's Crossing the Chasm is part of the tech company canon. It's been sitting on my shelf for years unread, but I've known the general nature of the problem it illuminates for years. We've even experienced…
- Pre-Announcing as a Strategy
If you're in any line of product management or product development, you'll be familiar with the argumentation process around defining the product launch. The concept of a "pre-announcement" is something as old as the…