Product-led growth has been booming in the B2B software universe, becoming the fashionable way to approach go-to-market in SaaS. I’m a believer in the philosophy, as we’ve seen companies grow to immense scales and valuations off of the economic efficiencies of this approach powered by better and better technology. People point to companies like Atlassian, Slack, or Figma as examples that grew enormously through pure self-service, freemium models. You hear a lot of “they got to $NN million in revenue with no salespeople.”
This binary mental model of either product-led or sales-led leads to a false dichotomy,...
The low-code “market” isn’t really a market. Rather, I see it as an attribute of a software product, an implementation factor in how a product works. A product providing low-code capability says nothing about its intended value — it could be a product for sending emails, building automation rules, connecting APIs, or designing mobile forms.
What are termed “LCAP” (low-code application platform) software are often better described as “tools to build your own apps, without having to write all the code yourself.”
This post isn’t really about low-code as a marketplace descriptor, but about refining the nomenclature for...
As pointed out in this piece from Rahul Vohra, founder of Superhuman, most indicators around product-market fit are lagging indicators. With his company he was looking for leading indicators so they could more accurately predict adoption and retention after launch. His approach is simple: polling your early users with a single question — “How would you feel if you could no longer use Superhuman?”
Too many example methods in the literature on product development orient around asking...
This latest piece from Steven Sinofsky considers product strategy on 2 axes:
- What problem is being solved and
- How it is solved
The spectrum he paints here runs from the most conservative (old things in old ways, “incrementing”) to the most forward-leaning (new things in new ways, “inventing”). No approach in this matrix is “the answer” in all cases, each has its merits based on timing, product type, stage, customer set, sales approach, or business model. Also a product team growing over a course of...
Shot from the Oriental Pearl Tower, the picture shows enormous levels of detail composited from 8,700 source photos. Imagine this capability available commercially from microsatellite platforms. Seems like an inevitability.
I, like many, have admired Basecamp for a long time in how they run things, particularly Ryan Singer’s work on product design. This talk largely talks about how they build product and work as an organized team.
This is an open source framework for building documentation sites, built with React. We’re...
Fulcrum, our SaaS product for field data collection, is coming up on its 7th birthday this year. We’ve come a long way: from a bootstrapped, barely-functional system at launch in 2011 to a platform with over 1,800 customers, healthy revenue, and a growing team expanding it to ever larger clients around the world. I thought I’d step back and recall its origins from a product management perspective.
We created Fulcrum to address a need we had in our business, and quickly realized its application to dozens of other markets with a slightly different color of the...
This is amazing work by Google putting air quality sensors on their Street View cars to collect air quality data. The resolution of this is amazing — to see how drastically the pollutant level changes from street to street.
I love Ryan Singer’s perspective on product development. In this post he levels critique at the now-commonplace “agile” software development process. It’s been distorted into a simplistic set of tactical process methods (building in “cycles”), and has lost what its original value was as an upgrade...