Previewing SaaStr Annual 2019 →January 30, 2019 • #
I’m headed out to San Jose, CA next week for the SaaStr Annual conference. It’ll be my third in a row; definitely one of the events I most look forward to nowadays. It always brings a great combo of interesting content, energy, diverse attendees, and fun side events to enjoy.
I wrote up this preview of sessions I’m looking forward to this time around. They do a great job touching on some of the same things year over year (helpful for tracking industry trends) but also mixing in plenty of new voices each time around.
- On Markets, TAMs, and Agency — The benefits of market sizing analysis, how they're overrated, and the remembering the power of agency.
- Stripe's Content Strategy — Looking at Stripe Press and how it spins Stripe's business flywheels.
- On Atlassian's Unique Sales Model — A unique bottom-up business model from a company now worth billions.